Its a very rare exception that you’ll hear of a successful web based business that doesn’t have great organic indexing or PPC placement. That’s why the plethora of SEO ( search engine optimization) companies that make their living from helping web based businesses are so popular.
But if you are a web based business that would profit greatly from having your site listed on the first page, toward the top of the page, you should be extremely careful at which company you choose to optimize your site. Many of them ask for lots of money up-front and over-night. Yet after weeks…..your site has the same indexing and placement it did before.
For many years the thing to do was have very rich search term content on your website. For instance………the term my site was optimized for was iron beds. So that term was used as much as possible on all the pages on my site and especially in my blogs. That way when the “bots”,( electronic impulses that scan your site for the different search engines) check your site, they see an abundance of one term. In my instance iron beds. So then when a web surfer is looking for an item and types in “iron beds” into the search box, the search engines, like Google, would list the sites that had the most search term content in their site. It was pretty simple and was a very commonly used method to achieve good placement for a web site. That, coupled with the importance and popularity the search engines also place on reciprocal links to other sites.
Then Google introduced a whole new set of algorithms to index sites, and sites like mine who’d been experiencing great natural organic placement…….fell off the face of the map. So once enough people realized and started tricking the “bots” into indexing sites with rich search term usage, Google decided to turn the tables with their new indexing. These changes made it necessary for anyone that had enjoyed good placement over the years, to now have to do a PPC advertising campaign to make up for the loss of good indexing.
But the SEO guys are hard at work determining what it is that will once again help sites get better elevated placement.
I hope you’ve found this blog informative . I invite you to revisit my website
to answer any and all questions you might have about antique iron beds.
I also invite you to take a look at our company Face Book page for multiple photo albums on Custom Finishes, Canopy Conversions and a comprehensive “Before & After” King Conversions album.